Rebranding Nigeria On Eko FM
Monday october 1, 2007 was one of the best days this year for me.I am a passionate Nigerian and given that that day was 47th independence of this great country gave me a lot of joy. We might not have been there but it is a fact that we will soon get there. We may have a long way to go but a step ahead makes a thousand miles reduce by an inch.
So, I was so glad when I had invitation to be part of a live show tagged "Rebranding Nigeria". I was on the two hour show with a good friend of mine-Lolu Mogaji- an image consultant and life coach.In our bid to do what we knew to do most as brand and public relations experts, we discussed at length the need for individuals to make up their minds, become a good, compelling vision 'caster', and to develop strong leadership ability that can turn our beloved country to what it is expected to be despite the fact that some of our leaders are yet to see the need to provide the right leadership that will take us to the expected height.
Many of the listeners who called during the programme quite appreciated the trend we followed but were overtly concerned about the environment and politcal situation that may not encourage such individual decision. some were concerned about how long it will take Nigeria's leadership to rise to the level where they will lead the people to the right place or promise land. We know that there is no rebranding without a promise of value-Nigerian Dream- but we do believe the youth has to take the bull by the horn and profer solution, come up with the vision of a Nigeria they want to live in.
The problem is that we always assume that big nations have no known challenges, the difference is that they know how to manage perception and on this, we appealed to our media to be careful how they use their pen.Which can be a weapon of mass destruction when it comes to rebranding Nigeria. At the end of the programme, we sent the message of hope and that everyone should hold on to theirbelieve of a newNigeria by becoming a good ambassador.
So, I was so glad when I had invitation to be part of a live show tagged "Rebranding Nigeria". I was on the two hour show with a good friend of mine-Lolu Mogaji- an image consultant and life coach.In our bid to do what we knew to do most as brand and public relations experts, we discussed at length the need for individuals to make up their minds, become a good, compelling vision 'caster', and to develop strong leadership ability that can turn our beloved country to what it is expected to be despite the fact that some of our leaders are yet to see the need to provide the right leadership that will take us to the expected height.
Many of the listeners who called during the programme quite appreciated the trend we followed but were overtly concerned about the environment and politcal situation that may not encourage such individual decision. some were concerned about how long it will take Nigeria's leadership to rise to the level where they will lead the people to the right place or promise land. We know that there is no rebranding without a promise of value-Nigerian Dream- but we do believe the youth has to take the bull by the horn and profer solution, come up with the vision of a Nigeria they want to live in.
The problem is that we always assume that big nations have no known challenges, the difference is that they know how to manage perception and on this, we appealed to our media to be careful how they use their pen.Which can be a weapon of mass destruction when it comes to rebranding Nigeria. At the end of the programme, we sent the message of hope and that everyone should hold on to theirbelieve of a newNigeria by becoming a good ambassador.
Labels: National Branding
posted by Daily Inspirational Dialogue at
9:01 AM
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